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The K-beauty brand is known for its viral SPF formulations.
July 22, 2025
By: Lianna Albrizio
Beauty of Joseon, a K-beauty brand known for its viral SPF formulations, has hit US Sephora shelves. The announcement comes on the heels of the launch of its new Day Dew Sunscreen SPF 50.
Beauty of Joseon’s viral SPF product, Relief Sun, catapulted the brand into the spotlight, establishing a reputation as a trusted leader in advanced sun protection. It has sold more than 18 million units and amassed a cult-following in the US.
Day Dew Sunscreen SPF 50 broad spectrum UV protection has a cloud-like texture that melts into skin, leaving behind a radiant, weightless finish. Key ingredients include hyaluronic acid; niacinamide; and panthenol to hydrate, brighten and moisturize, respectively. The Sephora debut also features core SKUs, including the Glow Serum, Glow Replenishing Rice Milk, Ginseng Cleansing Oil and Ground Rice and Honey Glow Mask.
Beauty of Joseon Day Dew SPF 50 retails for $18 at Sephora and beautyofjoseon.com.
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